We are used to the fact that almost all organizations has introduced their own brandbooks in order to manage identity and it’s related activities. Actually brandbook helps to categorize actions that must be applied in a certain cases, so the brand owners have a quick ‘guide’ on how to present, react and display certain content or events. Even brandbook often contains descriptions about companies online assets it is usually restricted to simple color scheme and fonts usage. This is why in a recent period of time we have often heard about introduction of brandbooks specially for online media. Such ‘guides’ help to build and manage your online content and activities based not only on your brand principles, but also usability of online media and best practice scenarios.
While at this point everything seems to be clear and you are already thinking ‘Well, this is something really simple’ – there is big problem on the horizon. All of the websites contains a lot of independent content blocks displayed by using simple or more complex elements and structure, so the question arises – how do I describe what kind of elements and structures I need to use in specific cases, moreover – how do I manage this information and keep it up to date easily? Having documented scenarios and descriptions of structure is a must, nevertheless it is hard to explore such document in case you are looking for a quick solution. As a result, instead of time saving you receive additional time consuming task which from one side helps you develop your online business according to brand identity, but in the same time keeps you away from performing of direct tasks.
It is clear enough that we need additional instrument which helps us manage our online brandbook, define structure of the elements and assets, and of course allow easily edit or adapt existing brandbook statements according to newest standards.
On the January 22, 2014, Michael, the CEO of WPBakery, described how you can manage your content efficiently by introduction of Template management system developed by WPBakery team. The topic described two different approaches that users can take into account in order to improve the workflow of content management process. Based on his opinion and problems that are discussed in this post, I would like to introduce you brand new approach for online identity management with WordPress. My idea is to use approaches defined by Michael in order to keep pre-defined ready assets within Template Management System of WPBakery Page Builder and use them according to your needs and practices described in your documentation.
How does it look from practical side? Well, first of all you need to create all of your stated online brandbook structure and save it as separate Templates. For example, you can create such templates as ‘Feature Display’, ‘Product review’, ‘Special Offers or Promotion’. When you have such templates up and running you can easily use them in case you need to display additional data. What is really important – you will no longer need to browse through documentation whenever you want to add new information on your website and search for how it should be displayed, as you will already have everything described in a templates. Moreover, you will have possibility to easily change template if your brand experiences any changes which will save you tons of time and resources.
Hope you will find this approach useful and give it a try with our WPBakery Frontend and Backend Page Builder plugin for WordPress and exclusive addon Templatera.