Introducing WPBakery Excerpt Talks: Where WordPress Business Meets Opportunity
Let’s face it – while WordPress powers over 40% of the web, conversations about the business side of the ecosystem often take a backseat to technical discussions. That’s why we’re excited to launch Excerpt Talks, a new interview series where we sit down with experts from the WordPress community and beyond to talk partnerships, collaborations, and revenue growth strategies. Hence the series tagline: “To Connect, Collaborate, and Create.”
How Excerpt Talks Was Born
The seed for this series was planted at WordCamp Europe, where our Head of Product, Raitis Sevelis, noticed a shift in conversations. Unlike previous years where technical topics dominated, agency owners and WordPress product businesses were increasingly focused on revenue generation and business growth strategies.
This observation highlighted a gap in our community’s content landscape. While there’s no shortage of excellent technical resources, business-focused discussions remain relatively rare in our dev-heavy ecosystem.
What the Excerpt Talks… talk about
Each episode features in-depth conversations with WordPress business owners, team members, or professionals from related tech companies and SaaS providers. We explore how they help WordPress ecosystem participants generate more revenue through collaborations and partner programs.
A highlight of each interview is our “Win-Win Economics” segment. Here, we work through real scenarios showing potential partner gains – breaking down the numbers and exploring concrete strategies to achieve meaningful business growth.
Screenshot of the Win-Win economics slide on the first episode of Excerpt Talks
Why This Matters Now
The WordPress ecosystem has evolved significantly in recent years. While coding and development remain central, there’s growing recognition of the need for solid business practices. This shift comes at a critical time, as economic challenges make revenue growth more urgent than ever for WordPress businesses.
Think of Excerpt Talks as educational content focused on the business side of WordPress – whether you run a plugin business, theme shop, or agency. Our goal is to share practical insights that can help you navigate partnerships and find new growth opportunities.
Join the Conversation
We hope Excerpt Talks will spark more business-focused discussions throughout the WordPress community. If you’re interested in being interviewed or have topic suggestions, we’d love to hear from you.
In our first interview, we spoke with Tom Fanelli, CEO and co-founder of Convesio, an all-in-one commerce platform optimized for WordPress that also offers payment and marketing automation solutions.
In our talk, Tom shares valuable advice about targeting the unserved middle, diversifying beyond a single offering and going where competitors won’t.
Excerpt Talks Episode #1 – Tom Fanelli of Convesio
In this first episode of Excerpt Talks – a series about thriving through connection, collaboration and creation – we sit down with Tom Fanelli, CEO of Convesio, to explore the strategies that work, the mistakes to avoid and how to grow in a changing market.
Select Excerpt Talks Episode #2 – Shoaib Khan Khattak of CyberPanel
In this episode of Excerpt Talks, we chat with Shoaib Khan Khattak from CyberPanel about how agencies can build profitable, future-ready hosting stacks.
Excerpt Talks Episode #3 – Michael Eisenwasser of Rapyd Cloud
In this episode of Excerpt Talks, we talked with Michael Eisenwasser, co-founder and GM of Rapyd Cloud about how agencies can offer WordPress-powered membership sites on a subscription model – achieving profit margins close to $500 per month.
Excerpt Talks Episode #4 – Brian Jackson of Perfmatters
Lawrence Ladomery talks to Brian Jackson, co-founder of Forge Media and creator of Perfmatters and Novashare. Brian reflects on his content-driven growth strategy from his Kinsta days, the renewed importance of brand and affiliate marketing in the AI era, and where he sees WordPress heading next.
Excerpt Talks Episode #5 – Ahsan Parwez of WPdiscounts.io
The conversation covers Ahsan’s journey through WordPress marketing, the role of content and partnerships in long-term growth, and practical lessons from running one of the most comprehensive Black Friday and discount websites in the WordPress space.
Excerpt Talks Episode #6 – WP Credits Panel Discussion
In this panel discussion, contributors from WPBakery and Automattic come together to explore how WordPress is entering formal education through the WP Credits program.
Excerpt Talks Episode #7 – Building a SaaS from a WordPress Plugin
In this interview, Bogdan Radusinovic, Marketing Lead at Melograno, shares how wpDataTables, Amelia, and Trafft grew from successful WordPress plugins into an expanding SaaS platform.
The Excerpt Talks interview series
Find all episodes on YouTube.
