Introducing WPBakery Excerpt Talks: Where WordPress Business Meets Opportunity
Let’s face it – while WordPress powers over 40% of the web, conversations about the business side of the ecosystem often take a backseat to technical discussions. That’s why we’re excited to launch Excerpt Talks, a new interview series where we sit down with experts from the WordPress community and beyond to talk partnerships, collaborations, and revenue growth strategies. Hence the series tagline: “To Connect, Collaborate, and Create.”
How Excerpt Talks Was Born
The seed for this series was planted at WordCamp Europe, where our Head of Product, Raitis Sevelis, noticed a shift in conversations. Unlike previous years where technical topics dominated, agency owners and WordPress product businesses were increasingly focused on revenue generation and business growth strategies.
This observation highlighted a gap in our community’s content landscape. While there’s no shortage of excellent technical resources, business-focused discussions remain relatively rare in our dev-heavy ecosystem.
What the Excerpt Talks… talk about
Each episode features in-depth conversations with WordPress business owners, team members, or professionals from related tech companies and SaaS providers. We explore how they help WordPress ecosystem participants generate more revenue through collaborations and partner programs.
A highlight of each interview is our “Win-Win Economics” segment. Here, we work through real scenarios showing potential partner gains – breaking down the numbers and exploring concrete strategies to achieve meaningful business growth.
Screenshot of the Win-Win economics slide on the first episode of Excerpt Talks
Why This Matters Now
The WordPress ecosystem has evolved significantly in recent years. While coding and development remain central, there’s growing recognition of the need for solid business practices. This shift comes at a critical time, as economic challenges make revenue growth more urgent than ever for WordPress businesses.
Think of Excerpt Talks as educational content focused on the business side of WordPress – whether you run a plugin business, theme shop, or agency. Our goal is to share practical insights that can help you navigate partnerships and find new growth opportunities.
Join the Conversation
We hope Excerpt Talks will spark more business-focused discussions throughout the WordPress community. If you’re interested in being interviewed or have topic suggestions, we’d love to hear from you.
In our first interview, we spoke with Tom Fanelli, CEO and co-founder of Convesio, an all-in-one commerce platform optimized for WordPress that also offers payment and marketing automation solutions.
In our talk, Tom shares valuable advice about targeting the unserved middle, diversifying beyond a single offering and going where competitors won’t.
Excerpt Talks Episode #1 – Tom Fanelli of Convesio
In this first episode of Excerpt Talks – a series about thriving through connection, collaboration and creation – we sit down with Tom Fanelli, CEO of Convesio, to explore the strategies that work, the mistakes to avoid and how to grow in a changing market.
