WPBakery year in review 2025
In 2025, WPBakery made a shift in how we approach development and ecosystem growth of the page builder. Rather than focus on short-term gains, we worked on introducing foundational and workflow improvements to meet the needs of web developers and businesses in the long-term.
Key highlights:
- Six major releases delivered on a predictable cadence
- Performance and mobile editing improvements
- Introduction of AI capabilities focused on assisting web professionals
- Launch of the Support Plus subscription
- Making a long-term commitment to WordPress education and community
A more predictable product lifecycle
In 2025, WPBakery moved to a structured release cadence with six major releases, supported by regular minor updates. For agencies, businesses, and IT teams, this meant fewer surprises, easier planning, and a platform that evolves without introducing unnecessary operational risk.
Alongside this, we made practical improvements to how WPBakery works with WordPress core. Key post and page settings, such as categories, featured images, and essential metadata, became accessible directly within the editor. This helped reduce unnecessary context switching and made everyday content work more efficient.
Mobile editing also saw substantial improvements. Usability, responsiveness, and speed were enhanced to better support quick edits and adjustments in real-world, on-the-go scenarios.
Performance remained a consistent priority throughout the year. Improvements such as edit window caching delivered tangible speed gains and reinforced WPBakery’s position as one of the highest-performing builders in terms of TTFB.
AI that supports professionals
WPBakery AI continued to evolve with a clear principle – AI should assist web professionals, not replace them.
With WPBakery 8.5, AI capabilities were extended to support SEO-related tasks, including meta content generation designed with search engine result pages in mind. This allows teams to handle essential SEO work directly within their build process, reducing reliance on external tools while maintaining professional control and accountability.
In September, we officially introduced custom GPTs that enable users to create WPBakery elements from a simple description or an image. This makes it easier for professionals to prototype, extend layouts, and build custom elements faster.
Launching beta program
In 2025, we launched our beta testing program for clients and partners. Available in our Customer Center and through the plugin, this program provides early access to upcoming features and a clear framework for validating real-world use cases.
For agencies and advanced users, this ensures that custom setups, integrations, and workflows remain stable ahead of public releases. For WPBakery, it raises overall release quality through earlier feedback and broader ecosystem validation.
Partnerships and integrations
In 2025, WPBakery expanded partnerships with established WordPress products and service providers to help agencies and businesses work more efficiently. The focus was on practical integrations that fit into existing workflows and reduce the need for custom work and workarounds.
A key milestone was the partnership with Codeable, resulting in a dedicated customization service for WPBakery users. This gives website owners and agencies direct access to vetted WordPress experts when advanced customization or troubleshooting is required.
Active participation in community events, including WordCamp Europe 2025 in Basel, also translated into faster collaboration with advanced WordPress tools such as Dynamic OOO, BugHeard, and WeGlot. These integrations strengthen WPBakery’s role as an open platform that works alongside best-in-class products.
WordPress community and education
Supporting the WordPress community has always been part of WPBakery’s mission to reduce the gap between business needs and technical complexity.
In 2025, we increased our focus on regional WordCamps, including WordCamp Lithuania, WordCamp Gdynia, and WordCamp Dhaka. Smaller events often face greater sponsorship challenges, despite being closest to new users, local businesses, and students entering the ecosystem.
Education remained a parallel priority. WPBakery contributed through talks and educational sessions focused on practical web development, AI, community thinking, and sustainable business practices.
As part of this long-term commitment, WPBakery joined the WordPress Credits program as a sponsor for mentorship, directly supporting the next generation of WordPress contributors. In parallel, we are finalizing the foundation for a dedicated student offering planned for 2026.
Support Plus subscription
In May 2025, WPBakery introduced the Support Plus subscription in response to growing demand for priority support and cloud-based services.
Support Plus was designed to complement – not replace – our lifetime license, which remains fully honored and unchanged. Cloud services, including WPBakery AI, were consolidated into the subscription alongside enhanced support tailored for businesses operating at scale.
The market response was immediate. Active subscriptions grew rapidly, and the offering currently maintains a churn rate of just 0.4%, a level widely regarded as best-in-class across subscription-based products. This reflects sustained customer trust and long-term perceived value.
Support Plus continued to expand throughout the year. In November 2025, Templatera and Easy Tables were added at no additional cost for all subscribers, further strengthening the value proposition for agencies and individual professionals.
Rather than relying on short-term promotions, Support Plus is built around loyalty-based pricing. Customers who stay with WPBakery over time receive increasing value, reinforcing a partnership model based on continuity and mutual growth.
WPBakery marketing
Our marketing efforts grew in the same direction and speed as the product and community around it. We introduced our first monthly newsletter back in January and that quickly became one of our favorites. It is designed to bring users a curated mix of both WPBakery updates and the most relevant news across the WordPress environment.
Then came the Excerpt Talks, a podcast we launched with the intention of opening more business-focused, practical conversations inside the WordPress space and bring forward people, lessons and insights that often stay behind the scene, that we all can benefit from. Both initiatives share the same goal – more value, more education, more context for the thousands of people who build with WPBakery every day.
Our team also expanded, welcoming two new members to help us increase both our impact and reach. With all that, 2025 became one of our most productive years so far:
- We published 60+ blog posts – from hot-to guides, to feature explanations, community takeaways.
- We showed up at five WordCamps across the world, with somewhat simple goal. To actively listen to community, our users, talk to agencies and freelancers, bring their feedback into our internal processes.
- We continuously worked on strengthening our presence across events and community discussions, whether they are held in online space, on various social media and beyond.
And if there’s one takeaway from this year, it’s that meaningful marketing inside and around WordPress is about showing up, listening and learning from the people who rely on you and turning those insights into something the entire community can use.
What’s next in 2026
As we close out 2025, we thank our customers, partners, and community for their trust and long-term commitment and support. We are happy that our effort has paid in a form of not only being nominated but also winning the TemplateMonster Awards as the best WordPress plugin in the page builder category.
In 2026, WPBakery will take a clear next step forward. We are preparing a major 9.0 release focused on improving the editor experience and setting the direction for future development. This will be followed by updates such as a new grid system, more flexible design options, improved responsiveness, and further enhancements for developers.
Oh, and did we tell you that you follow our roadmap and submit your feature requests at our Customer Center?
Beyond the product, we remain committed to education and community involvement, with planned participation at Cloudfest, WordCamp Asia, and WordCamp Europe. Come and meet our team!
WPBakery enters 2026 with clarity, momentum, and a continued focus on delivering long-term value for web professionals and businesses.
Thank you for being part of our year.
