Reuse of the content is a heart of content management strategy. Such approach reduce time and effort spent on managing your website. You don’t have to spend hours and hours on making fundamental changes within different sections of your website or thinking how stick your content to website and brand guidelines in each page. Depending on different goals of what you, as a website owner, want to achieve it is possible to choose one of two basic techniques offered by WPBakery Page Builder and premium addon Templatera for working with reusable content parts aka templates.
First approach on working with templates allows you to develop standardized blocks of structure in order to quickly integrate them within a necessary page or post and then make adjustments which will affect only this page or post. By doing so you are able to reduce time spent on development of initial structure in case of reuse it for different types of content.
For example you have decided to use 3 column structure with images and texts within different parts of your website, nevertheless each of the parts must have different content. All you have to do is just create initial structure of 3 columns, image blocks and texts as a template. After that you are able to load your templates via WPBakery Page Builder Template Manager into exact page or post and make necessary changes without affecting basic structure of template. In the same manner you can add your template to the different section of your website and again make necessary changes which will affect only this page.
The second approach allows you to manage similar content parts of your website at one place instead of changing content blocks across all pages or posts. You can edit necessary parts of your website within a template management section and see how these changes takes place in all parts of your website where particular template appears.
For example you want to have a list of partners at all pages of your website. Instead of making structure for each of the page separately, which is annoying and time consuming, you can easily use premium addon Templatera. All you have to do is create template for display of your partners. Then use Add Element/Templatera Block in order to add your newly created template to all necessary pages of your website. As you will not be able to change content of template directly through the pages where it appears, use Templatera in order to manage your template and see how it automatically changes on all of your pages.