When thinking about the development of a website for your company or personal use there are plenty of options in terms of choosing custom or “out of the box” solutions. None can tell you which approach or technology is perfect for reaching your goals, nevertheless, there are crucial factors that you must take into consideration and evaluate them. Market share of chosen software, scalability, security, and SEO are just a few of those key factors that must drag your attention and serve as a measurement in your decision-making process. But we can assure you that WordPress for business is a perfect choice.
While custom solutions can be closely adapted to your needs you should take into account that such an approach also puts restrictions in terms of adaptability, scalability, and integrity of your IT infrastructure. Moreover, the features and capabilities of custom solutions are often far away from what you expect and would receive from applying “out of the box” solutions which is very logical, as you can not expect your custom solution to compete with a wide range of products which have been developed for several years and often supported by a huge number of independent third party vendors.
WordPress for business?
One of the most powerful “out of the box” solutions nowadays for website development is WordPress which has grown in recent years from a simple blog engine to a functionally rich platform for the development and management of various types of websites. If we measure the quality and usability of “out of the box” solutions by their popularity and usage WordPress is definitely the leader in this top:
According to the latest data, 60% of all “out of the box” solutions with Content Management Systems relies on WordPress which results in 20% of all websites found on the Internet.
Such numbers look too good to be true, but let’s look at WordPress from a different perspective to see if it’s really as good as told.
Open Source Software
First of all, as an open-source solution, it is free to download and use. Moreover, it experiences tremendous growth and constant improvements thanks to the powerful community which also helped to develop well-structured documentation and Help.
Easy To Set Up
WordPress is famous for its 5 minutes install process – you don’t have to spend plenty of time setting up different configurations or writing tons of commands on the server command line. Another important aspect is that most of the hosting companies offer already set up WordPress versions on their servers.
When thinking about “out of the box” solutions people often think about restrictions in terms of design and user interface. This is not the case in WordPress – you can easily obtain different highly customizable free or paid themes from markets like Themeforest.net and use them within a couple of minutes. In case you don’t want to use any regular themes you can develop your own theme.
In order to support a wide range of capabilities WordPress offers the development of third-party plugins that can be integrated into your WordPress site and expand capabilities or functions. You can develop such plugins by yourself or rely on free or paid third-party plugins. In order to obtain premium quality plugins like WPBakery Page Builder you can visit such marketplaces as CodeCanyon.net. By using such an approach you can easily scale your WordPress site in order to fit different levels of needs.
SEO nowadays is something every site owner is concerned about. No worries, WordPress is very SEO friendly which results in guaranteed high ranking on different search engines (Of course don’t forget about quality content). And of course, with different SEO plugins available on the market you can easily improve your ranking even more.
To take your SEO to the next level, consider using WPBakery’s built-in SEO toolkit. It simplifies the process of creating meta tags, customizing social media previews, and boosting overall SEO performance in the same, familiar interface where you build pages.
Easy Content Management
Content management is often one of the biggest problems we face when we are talking about the support of the website. Especially if you are a small company or startup you don’t want to spend your budget on constant content management which is a must, so you should consider solutions that allow you to reach the same results with less effort. Content management in WordPress is very intuitive and easy and will save you time, so you can spend it on reaching your main business goals. And of course, you can expand the capabilities of WordPress content management by introducing drag-and-drop page builder plugins like WPBakery Page Builder in order to lower the time spent on content management even more.
These were just a few crucial factors that you can take into consideration if you have decided to use WordPress as your site engine or struggling with which engine to choose.