NitroPack review: Best speed optimization tool for agencies?
If you build with WPBakery, you already know the page builder itself is fast and works well. The real problems can show up later, once a site grows. A lighter theme gets replaced with a heavier one, more plugins are installed, and large images often slip through without compression.
In an agency, it can become even harder to track all the small changes that impact a site’s performance, with many people often working on the same site. Manual optimization takes time, but as a developer, there are better ways to spend it. This is where NitroPack can help.
In this review, we discuss:
- NitroPack overview: What does NitroPack allow you to do?
- NitroPack features: What are NitroPack’s premium and agency features?
- NitroPack pricing: What are NitroPack’s new, lower prices in 2025?
- Putting NitroPack to the test: How does it perform on a WPBakery site?
- NitroPack Q&A: Common questions about NitroPack – answered
NitroPack overview: What does NitroPack allow you to do?
NitroPack is an all‑in‑one, cloud‑based performance plugin that’s now owned by WP Engine.
It includes a built‑in CDN and handles caching, image optimization, code minification, and more. So, instead of juggling five different plugins for caching, image compression, lazy loading, and so on, it offers everything in one place.
Plus, being a cloud-based tool means NitroPack handles the heavy lifting on its own servers. Your site stays light, your hosting resources aren’t overloaded, and updates happen automatically without you needing to manage extra plugins.
In the Technology report by HTTP Archive, we can see that NitroPack has the highest percentage of sites with good (passing) Core Web Vitals scores, out of all its competitors.
Besides that, NitroPack has a 4.9 out of 5-star rating on TrustPilot with 1,140 reviews, over 4,200,000 lifetime downloads on WordPress.org, and they’ve even done a webinar in collaboration with Google.
In this review, we’ll be focusing on NitroPack’s plugin for WordPress, but it also works with other platforms and can be integrated with custom sites.
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NitroPack features: What are NitroPack’s premium and agency features
When NitroPack says they’re an all-in-one tool for speed optimization, they really mean it.
Let’s have a look at their premium feature list:
- Built-in CDN: Instead of every visitor pulling files from your server, NitroPack serves them from a global content delivery network. That means your site loads faster for people, no matter where in the world they are.
- Advanced caching: NitroPack offers smart cache invalidation, cache warm-up, and device-aware caching so visitors always get fast, fresh pages (updates automatically when content changes) across all their devices
- Code optimization: It also offers minification and compression of HTML, CSS, and JS code, plus options to defer or delay script loading, ensuring faster page rendering and reduced load times.
- Image optimization: With automatic compression, WebP conversion, lazy loading, and adaptive sizing, NitroPack ensures images fit within the display of each device perfectly, and without losing quality.
- Font optimization: NitroPack cuts down big font files and loads them in a way that makes text appear faster through compression, subsetting, and by hosting Google fonts on their CDN.
NitroPack also offers features tailored for agencies through its Agency Program, which lets you customize the plan to your needs (starting from 10 sites) and comes with added benefits.
The agency-specific features include:
- Bulk site optimization: Agencies managing multiple websites can optimize all their clients’ sites efficiently, handling large volumes of optimizations without manual intervention.
- Interactive element optimization: NitroPack’s highest plan also includes features that allow you to optimize dynamic and interactive elements like sliders and animations.
- Revenue sharing: NitroPack also offers a Revenue Sharing program specifically designed for agencies, where they can earn through their clients who subscribe to NitroPack plans.
Plus, NitroPack offers 24/7 live chat support with all paid plans, and an extensive knowledge base for help with any questions related to speed optimization you may have.
Note: Features depend on the plan, which we’ll explain in the next section.
NitroPack pricing: What are NitroPack’s new, lower prices in 2025?
NitroPack offers both a free version and premium plans.
The premium plans are set up based on the number of websites, pageviews, and CDN resources you need, and are available through a subscription model, with both monthly and annual payment options.
With the yearly subscription, you also get up to 2 months free.
| Plan | Price | Best for |
|---|---|---|
| Free | $0 | Testing purposes or a small, personal project |
| Starter | Starting from $7/month | Small websites, blogs, or hobby sites |
| Plus | Starting from $18.00/month | Growing sites with more traffic, small business websites |
| Pro | Starting from $83.01/month | High-traffic sites, eCommerce stores, or multiple business sites |
| Agency | Starting from $229.17/mo | Agencies managing 10+ client projects with higher traffic needs |
Recently, they also dropped their prices, making the premium plans more affordable, while simultaneously dropping 7 new features, available both with Plus and Pro plans.
For a comprehensive overview of features included with each plan, have a look at the “NitroPack plans explained” article.
Putting NitroPack to the test: How does it perform on a WPBakery site?
First of all, NitroPack is fully compatible with WPBakery, as well as with the rest of the most popular WordPress themes (just like WPBakery itself).
To test the impact of NitroPack on a WPBakery site, we built a simple landing page using WPBakery’s templates and content elements as the base for the page, and then customized it to our liking using the built-in design options and some Custom CSS.
Then, we tested the results of the landing page with PageSpeed Insights – first without NitroPack, then with it activated.
The result? Right after just installing and connecting NitroPack to our test site, we managed to get the score up to a full 100% in performance.
WPBakery performance alone (mobile/desktop)
Click on the images to see the results up close.
WPBakery performance with NitroPack (mobile/desktop)
As you can tell, our performance scores on the site built with WPBakery were already good before even enabling NitroPack – but NitroPack gave us the extra push to get us to a perfect performance score, both on mobile and desktop.
Here is the full breakdown of the improvements:
| Key Performance Indicators (KPIs) | Site performance with WPBakery alone (mobile/desktop) | Site performance with WPBakery + NitroPack (mobile/desktop) | ||
|---|---|---|---|---|
| PageSpeed score | 92/100 | 99/100 | 100/100 | 100/100 |
| First Contentful Paint | 2.5 s | 0.4 s | 0.9 s | 0.6 s |
| Largest Contentful Paint | 2.5 s | 0.4 s | 1.7 s | 0.6 s |
| Total Blocking Time | 0 ms | 0 ms | 0 ms | 0 ms |
| Cumulative Layout Shift | 0 | 0.062 | 0 | 0 |
| Speed Index | 4.4 s | 1.1 s | 1.6 s | 0.6 s |
Of course, each site is different. If you’re setting up NitroPack on your own WPBakery site, it might require additional configuration, depending on your setup. But in our case, simply installing NitroPack and connecting it to the test site already allowed us to get to a perfect score and get all our Core Web Vitals into the green zone.
One of the best examples of how fast NitroPack can actually be is just NitroPack’s own site – it loads almost instantly and gives you a real feel for the performance boost it gives.
NitroPack Q&A: Common questions about NitroPack – answered
What is NitroPack and what does it do?
NitroPack is a cloud-based tool that speeds up websites. It handles caching, image optimization, code minification, font loading, and includes a CDN. Instead of using multiple plugins, NitroPack does it all in one.
Does NitroPack have a free version?
Yes, there’s a free plan you can use for testing or small personal projects. It has limited resources and shows a small NitroPack badge on your site, but it offers enough to get a good sense of what it can do.
Is NitroPack worth the price?
NitroPack used to be one of the pricier options, but with the new pricing plans, it’s now much more affordable. And based on our own results – and as outside reviews confirm – it delivers some of the best results out there.
What is the NitroPack refund policy?
NitroPack offers a 14-day money-back guarantee. If you’re not happy with it, you can cancel and request a refund during that period.
Final verdict
That’s it for our NitroPack review.
To summarize, NitroPack combines caching, image optimization, code minification, font handling, and a CDN – all in one tool. While it’s not the cheapest option, our own results and independent data show it delivers the best performance – more sites running NitroPack pass Core Web Vitals than with any competitor. For agencies, the ability to optimize sites in bulk with advanced features and customized plans makes it even more valuable.
So, is NitroPack the best speed optimization tool for agencies? We say – yes. If you want the fastest path to a faster site, NitroPack is the way to go.
And if you’re a WPBakery customer, you can get 20% off NitroPack. Don’t miss out on some sweet performance gains for both your personal and client sites!
