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The Key to Fast Web Design with Reusable Content

Either you are a novice WordPress user building your first site ever or a pro web designer with multiple projects you want your site to get up and running in the shortest possible time. Different tools and plugins like page builder, slideshow manager and so on can assist you there. Nevertheless, one of the most important parts you should pay attention to is if they care about reusability. With a great toolset you can easily build some part of your content from scratch and even manage it over time, but how about having reusable content to replicate it again and again on different pages or sections of your sites?

Based on our expertise in WordPress and content management I will summarize crucial aspects of reusability you should look for in any tool you want to integrate into your site building or management. Those simple mechanisms of reusability will allow you significantly fasten up your work and deliver quickly manageable sites and pieces of content to your clients or your own business.


One of the first things that comes into mind when talking about reusability of content are templates. There are content blocks on your site you want to repeat across several pages and rebuilding these parts from scratch is time consuming and let’s face it – really boring. Saving your work and having easy to use mechanism to add same piece of content or page can save you tons of time. With template system you can save huge or tiny parts of your layouts and then add them once again in few seconds.


template example


With smart templating system you can even modify templates from one place so they are changed across every instance automatically. Such approach will save you even more time if you are required to constantly review content stored in templates and make adjustments.

Component Presets

While templates are purposed to cover more or less larger piece of content it is useful to have an option that allows saving small presets we are using on daily basis. For example you are constantly adding new buttons to your site through page builder and need to adjust color settings every time. While it does look like a few seconds job, image how much time do you spend in a month or a year on performing same activities on and on. The ability to save presets of elements can overcome these small tasks and save you even more time.

Some would say that you can use template system and save each element with adjusted settings as a separate template, which is true for small and maybe medium size projects, but image how many templates you may have and at some point you can start to struggle with managing this list.

Global Customizers

Look for a places where you can add settings that can be easily applied to different parts of your site. If you are willing to add CSS code to tune up some specific button think about adding it more or less globally in order to make sure that if you need to apply same style to another button you will be able to do so by simply adding a class name without copying whole code.

From the other side it is always recommended to consider possible performance issues as global customizers and settings put additional pressure on whole site, not the specific pages or sections. To overcome this you can look for a tools which allow making customizations locally and globally like for example Custom Page CSS and Global Custom CSS. Such approach will allow you initially add changes locally, but in case of scope change you will be able easily migrate them to global settings.


If you are working with several sites or web platforms – import/export option becomes really useful. There are many things you can consider as a reusable data that can be exported and imported across different sites – for example numeric data, downloadable content and even templates. While most of reusability methods described here are focused on one site – import/export is a good technique covering wider scope and solves reusability issues from project to project.

The drawback of import/export technique across projects is that you are sometimes forced to follow formats and methods which can be considered as outdated and won’t be able to follow latest trends. Nevertheless, smart middleware is able to solve this issue by offering cross-transformation of import/export formats and upload techniques.

Save Your Work

The last one, but maybe most important part of reusability you should take into account is not a method or technique, but approach – “Always Save Your Work”. Whatever you are working on do not forget to save it even in the middle of the process. By doing so you will have a basis of layout, content or anything else that can be used as a good starting point some day. In addition you will secure yourself from losing work in case of interruptions that may occur during web development process.

At the end of the day, everything related to reusability can be summarized as “Think Ahead”.