During last few days global community has been buzzing around Google paying more attention to mobile content. The resources like Smashing Magazine, Mashable, Fast Company and so on has broadly covered this topic to shed some light. Taking into account our specific WPBakery performed detailed investigation on how Google decision will impact WPBakery – WPBakery Page Builder powered WordPress sites in order to be able adapt to ever changing environment.
What is happening?
Before getting to WPBakery Page Builder let’s look briefly into story it is related. In January 2015 a lot of site users received a message from Google saying that their website is not mobile friendly and pointing out specific issues through their Webmaster Tools. Solving those specific issues ensures that website is well prepared for mobile devices and can be considered as mobile friendly solution which of course will be pointed out by Google mobile and even more – ranked higher because of full compatibility between site and mobile device.
Why Google cares?
Never forget that main idea of Google is to present clients information they need in the right form. Here we should focus on “form” as this is the part triggering Google to take actions necessary for ensuring clients will receive information they are looking for no matter what device they are currently on. There is no excuse to lack of usability just because your potential customer or simply site visitor uses different device from your preferred.
Even a lot of people around the web argue about it pointing out that Google should not get ‘their nose’ into other’s business we can not agree on this one. The content must be available in the right form for everyone who is seeking it – moreover if it is presented to you in such form as search results.
What if I have WPBakery Page Builder?
Hooray! This means that you have to do completely nothing – everything has been already handled by WPBakery Page Builder. After investigation and analysis we got brilliant results – without any additional modifications all of the content created by WPBakery Page Builder was marked as Mobile Friendly. Moreover there were none drawbacks mentioned that could have any negative effect.