During the last few days, the global community has been buzzing around Google paying more attention to mobile content. The resources like Smashing Magazine, Mashable, Fast Company, and so on have broadly covered this topic to shed some light. Taking into account our specific WPBakery performed a detailed investigation on how Google’s decision will impact WPBakery – WPBakery Page Builder powered WordPress sites to be able to adapt to the ever-changing environment.
What is happening?
Before getting to WPBakery Page Builder let’s look briefly into the story it is related to. In January 2015 a lot of site users received a message from Google saying that their website is not mobile-friendly and pointing out specific issues through their Webmaster Tools. Solving those specific issues ensures that the website is well prepared for mobile devices and can be considered as mobile friendly solution which of course will be pointed out by Google Mobile and even more – ranked higher because of full compatibility between the site and mobile devices.
Why does Google care?
Never forget that the main idea of Google is to present clients with the information they need in the right form. Here we should focus on “form” as this is the part triggering Google to take actions necessary for ensuring clients will receive the information they are looking for no matter what device they are currently on. There is no excuse for a lack of usability just because your potential customer or simply site visitor uses a different device from your preferred one.
Even a lot of people around the web argue about it pointing out that Google should not get ‘their nose’ into other’s business we can not agree on this one. The content must be available in the right form for everyone who is seeking it – moreover, if it is presented to you in such form as search results.
What if I have WPBakery Page Builder?
Hooray! This means that you have to do completely nothing – everything has been already handled by WPBakery Page Builder. After investigation and analysis, we got brilliant results – without any additional modifications all of the content created by WPBakery Page Builder was marked as Mobile Friendly. Moreover, there were no drawbacks mentioned that could have any negative effects.